The Jeep Brand: Where We’ve Been, Where We’re Going

It’s been 75 years since the world first saw the 1941 Willys MB, and in the time since, the world has watched as the Jeep brand evolved from purely utilitarian military-use vehicles into the globally recognized brand it is today, offering everything from bare-bones off-roading necessities to well-appointed “soft”-roaders. Here at Lithia Chrysler Jeep Dodge of Medford, we’re taking some time to celebrate 75 years of the Jeep brand, and we’d like to invite any Medford area drivers looking to inject some adventure into their lives to join us in our Medford, OR showroom and do the same!

The Jeep brand may have its beginnings as military-use vehicles, but the evolution of the Jeep brand lineup has been wonderful to watch, bringing us vehicles like the Jeep Renegade and Jeep Grand Cherokee, which share that utilitarian lineage of the military-use vehicles, but brings heaps of comfort and convenience to the game. Off-roading is awesome; off-roading with a well-supported seat, all your favorite tunes, and friends along for the journey? That’s even better.

If you’re new to the Jeep brand, there’s never a bad time to join the family, but summer might just be the best, because you can go right from our Medford, OR showroom to the trails without any trouble. Whether you’re looking for rough, rugged, and reliable, or cool, convenient, and comfortable, the Jeep brand lineup is full of great options for all sorts of drivers, so come see us today and celebrate the 75th anniversary of the legendary Jeep brand!